Selection and Fit
We have bikes for beginners to pro riders and everybody in between. Everybody is different, so our goal is to find the right bike for you. We’ll make sure you’re on the correct size and adjust the fit accordingly. We have many years of bike-fitting experience, and we look forward to getting you the right bike.

We also offer a more detailed professional fitting for those who wish to get a more fine-tuned fit analysis.

Tech Support
We offer top-notch service in our Tech Center. Each bicycle is assembled by professionally trained mechanics who love what they do. All of our bikes reach the sales floor in ready-to-ride condition.

All bikes purchased from us are eligible for free adjustments for 18 months. Our factory-authorized mechanics will check shifting, braking, and give the bike a safety check. Most stores offer 6 or 12 months. We offer a full year and a half of free adjustments!

After your 18 month break-in period, our staff can handle any future repairs, too. Our goal is a maximum 48-hour turnaround on most repairs in-season (unless we have to order parts), with most free adjustments done same day. Our service department will treat your bike as its own and make sure you get rolling as soon as possible.

Didn’t buy your bike from us? No problem — we’ll work on any bike, any brand. We offer free estimates and will make sure your bike rolls safely and smoothly.

Check out our Tune-Up Packages.

Every bike we sell is of the highest quality, and we firmly stand behind it. If you have any concerns, simply bring in your bike and we’ll promptly make it right — we promise. The majority of our bikes come with lifetime frame warranties and at least a one-year warranty on moving parts. If properly maintained, your bike will last for years.

Our People.
Our staff is comprised of enthusiastic and knowledgeable cyclists. We all ride here. We love to talk about bikes, but we also love listening and answering your cycling questions. Need a few basic maintenance tips? Stop in. Want to know about a great route or trail? Just ask. There are no dumb questions — only the right answers. We strive to be your one-stop shop for all things cycling. Let us help fuel your cycling adventures!

Test Rides
One of the best ways to find your perfect bike is to take a test ride. How else will you know the difference between a Electra Townie and a Trek FX bike? Feel free to ride the bike as your own — shift the gears, really crank on the pedals. Have some fun! We want your bike-buying experience to be fun and stress-free. We have large parking lot for test rides.

The Best Accessories
Once you have the bike, kick it up a notch with accessories to complete your cycling inventory. From safety gear to the latest component upgrades, we have all of the best stuff. And as always, we’re happy to share our experiences and advise you on the best choices for your own brand of riding. If we don’t have what you’re looking for, we can get it!

We actively promote cycling as a lifetime activity.  We’ve supported rides and races in the area. Look for us! We are actively involved in the local MTB club and work to maintain all local trails. We’ve been actively involved with the Governor’s Challenge Bike and Pedestrian Advisory Board and we proudly support Trek’s 1 World 2 Wheels program. Our advocacy efforts are aimed toward trying to help shape the local cycling infrastructure for years to come. Cycling’s growth depends upon providing more safe places to ride — on trails, paths and roads. And while we’re happy to promote rides with current cyclists, we’re also committed to converting non-cyclists into regular riders for the betterment of all of us.



Our History

We are a full service bike and ski shop located in Sheboygan,WI. Owned and operated by people who ride and race. We use what we sell.  We specialize in carrying WI based products such as Trek, Planet Bike, Saris and Borah. We opened in May of 09′ and have been going strong since.

Our full service repair and maintenance shop supports any make and model. We offer all repairs along with tune ups and safety checks.

In the winter months we turn our focus to cross country ski’s. Offering an array of products and waxing service to keep you outside during the colder months of Wisconsin. If your just visiting or just want to give CC skiing a try check out our rental service.

We are very involved in many community events both cycling and skiing.

Other products we carry are Shimano, Oakley, Fisher Ski’s, Red Feather Snowshoes, Speedplay, Sidi Shoes. Bontrager, Pearl Izumi, Park Tools and Burley trailers.


Years ago I was looking to lose some weight so I started running. After a few weeks I developed pain in both knees and an ankle. Accepting some advice from a friend I starting cycling to help out my ailing joints. I rode a very heavy, old bike about six miles before I called my wife to come get me. That was the starting point of my cycling obsession. Today I compete in both mountain bike and road bike races and ride in excess of 5000 miles per year.

I have dreamed of owning a bike shop for many years (as most cyclist do) and when one of the local shops went out of business I seized the opportunity in May of 2009.

While turning your hobby into a business can be tricky, it just made me even more in love with the sport. Being able to get people to start riding or just to help a current rider get more enjoyment out of the experience is a feeling that few cyclist get to experience. I consider myself very lucky to be able to do so. It is my hope to pass on my passion to all who walk in my store.